How To Structure Your Senior Rep Program


A step-by-step course to

ROCK THE SENIOR WORLD!

Tired of failed senior rep programs? Not anymore!

This system is exactly how I made tens of thousands of dollars last year, and it’s also how I’m already 95% booked for all of 2016.

It’s my signature Senior Rep Course – and it WORKS.

This epic course is how you rock the senior world.


It works if you’re just starting to build your business. It works if you’ve been around awhile, but you can’t seem to build traction. It even works if you don’t have a huge email list, hate running facebook ad after facebook ad, and don’t want to spend tons of time building a rep with local businesses in the teensy tiny hopes that they’ll refer you.

And guess what? I promise you it’s unlike what every other senior photog in your town is already doing.

My first year in business, I had zero reps. I had to hustle my buns off to get my calendar booked up – I know you know what that’s like!

This year – just two seasons into implementing this program, I had 197 girls apply to be on my team! Seriously, no exaggeration – almost 200 seniors want to work with me and help me grow my business.

Maybe you’re sadly shaking your head and saying, “I’ve tried a rep program – the fashion shows, the free sessions, the constant begging them to tweet/share/refer… It’s too much work for little return.”

 This is why I said our program is TOTALLY DIFFERENT.

I don’t do any of that!

The How To Structure Your Senior Rep Program is a one of a kind course specifically for senior photographers. It teaches you more than how to get your seniors to mention your name for a small discount – you don’t want to work hard for nickels and dimes, and your seniors aren’t any different. Instead, this course shows you how to create an unforgettable experience for your seniors to share with their family and peers – an experience so AWESOME that referring their friends to you is a no-brainer.

Maybe you’re skeptical, thinking, “I already do SO MUCH work for my business – I’ve got no time to add a program like this.”

You’re right – you do a ton. Every day we have the choice of how to spend our time. We can:

– work on getting our name out via social media

– contact customers we already have and not-so-subtly ask for referrals

– create ads and spend money not knowing if they’ll convert to sales

– write yet another blog post and hope that someone comes across it

– polish up our website and pray to the google gods

All these things, though, are predicated on someone finding us and picking US over the hundreds if not thousands of photographers in our town.

This rep program flips that concept on its head. Instead of waiting to get picked, you’ll be the one doing the picking. If you implement all the steps I’m sharing with you, you’ll be on your way to building a base of clients who are passionate about YOU and YOUR WORK – clients who would never think about shopping around on price because they’re already committed to YOU.

And again – you’ll have set business without constantly hustling, marketing, and advertising. Imagine having a whole year of business booked – a full calendar! – all without crazy session prices or giveaways or even one Facebook ad!

Finally, maybe you’re disappointed in how business is going and thinking this is pie-in-the-sky and no one’s rep program could be this great.

I’m going to let you in on a secret – you’re right, most rep programs aren’t that great. They depend on you, the photographer, to give away low priced sessions, to set up all sorts of fashion shows or events that require a ton of effort for little return, and to bug your seniors to tweet/share/re-pin/whatever for teensy discounts.

Forget all that. We’re not doing any of it.

My rep program seniors have an average sale of $1000. I don’t do fashion shows. And I don’t have to harass or nag them to work for me. My girls actually LOVE joining my team, and they have such a great time, they’re HAPPY to recruit their friends.

Again, I had 197 applicants in 2015. Out of that, I invited 69 girls to attend the information meeting with their parents, and 52 attended in person (the rest replied in person). 37 girls SIGNED A TEAM COMMITMENT ON THE SPOT. 15 more joined later that week.

Yeah. 52 sessions booked. Not a single high-pressure tweet, annoying facebook ad, or cheapie giveaway involved. That’s the kind of success every photographer dreams about.


I'M GOING TO TELL YOU STEP-BY-STEP HOW TO CREATE THAT SUCCESS FOR YOURSELF.

Module 1:: THE NEW CONCEPT

We’ll go over the concept behind How To Structure Your Senior Rep Program. Changing your perception and understanding how this all works.

Module 2:: PLAN AND ORGANIZE

This is key. Without a plan or process, your program will fail. Don’t worry, we break it down for you.

Module 3:: CREATE AN EXPERIENCE LIKE NO OTHER

Your girls will get more than just pretty pictures, and here’s how to make sure of that.

Module 4:: INCENTIVES AND REWARDS

Outlining perks for your seniors – you’ll make them feel lucky to work with you and this is how.

Module 5:: EXPECTATIONS AND TASKS

We’ll help you create expectations and tasks for your team. This is how you’ll reap the benefits of your work without making them feel like they’re doing a ton of stuff for little reward (because teenagers hate that!).

Module 6:: APPLICATION AND CONTRACT

You want to make sure you’re getting seniors that will benefit from working with you – girls that are a great fit for your business. The importance of having a ROCK solid contract will make sure your team understand what’s involved so no one is left disappointed.

Module 7:: THE PARENT MEETING

Giving you the outline for running the all important parent meeting. Getting moms and dads involved is essential and you’ll know how to get them on board after this.

Module 8:: MARKETING DONE RIGHT

Proving your team with tools so they are working for you in a way that’s fun and relevant to them and beneficial to you.

OH, AND GUYS? BONUSES!

IT'S ALL HERE FOR YOU IF YOU SIGN UP BY THE DEADLINE! 

Bonus #1:: ACTION SHEETS

If you need a step by step checklists to take action, well… here you go! Step by Step checklists for some of the modules.

Bonus #2:: TEMPLATES

Don’t worry about getting stuck creating another marketing piece or questionnaire, or spending money on Etsy hoping what you see is what you get – it’s all here for you.

Incentives/Rewards

Tasks/Expectations

Magazine Handbook Template

Postcard

Application

Contract

Bonus #3:: PRIVATE FACEBOOK GROUP

A place where you can strategize and ask for additional help from others. We are there to support each other.

Bonus #4:: HOW TO CUSTOMIZE YOUR TEMPLATES & MAGAZINE VIDEO

This video will show you how to customize the templates in Photoshop. Easy peasy!

Bonus #5:: HOW TO GAIN MORE INSTAGRAM FOLLOWERS

This bonus video will show you how to grow your Instagram like nobody’s business. It’s easy too!


WHO IS THIS COURSE FOR?

Now, this course is NOT a magic business wand - it only works if you do. It's also NOT geared toward newborn photographers, wedding photographers, or family photographers. It is NOT for the photographer who wants to see a client once and then just quickly give them a disc of files. 

It's for photographers who KNOW that seniors are their jam, and that building a relationship with a client is key to current and future success.

You know your photos are great. You've worked really hard to get this far. but you always feel like big success is just out of reach. That feeling is super frustrating. I've been there, and I know what it feels like to want to throw in the towel.

If you implement every step of The How To Structure Your Senior Rep Program, it can make YOU the go-to senior photographer in your town. This system is powerful, proven and FUN - you could spend time now developing your rep program so you're earning, shooting and having fun with your seniors all year round. Seriously, what more could you ask for from your business?

So what do you say? Are you going to click the red X in the corner, and go back to piecemeal marketing and trying to scrape clients and sessions together? Or are you ready to implement a proven system that can take you from stressed and sad about business to GROWING, THRIVING, SHOOTING and EARNING?  

DON'T QUIT. Recommit. I did this for my business, myself, and my family and YOU CAN DO IT, TOO.


Got questions? Important ones like, when, how and how much?

How do we access the course? All course materials are hosted on a membership site.

How long do we have access to the course?  You can forever watch them anytime. So if you want to refer to them again say in the spring, they will still be there.

How much is the program?  The program is being offered for a one time payment of $197 or 3 payments of $77.


Ready to ROCK the senior world?

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